As part of the services we offer to the operators we partner with, we develop highly customised campaigns which engage with the players playing our games. The type of campaign mechanics used are determined by our past experience and the performance data provided by our analytics team. We run campaigns that focus on increasing DAU (Daily Active Users), Spin/Bet Tournaments such as the following:
Building player campaigns’ consists of defining a budget, setting objectives, designing campaign web pages, banners and selecting the games most suited for the campaign. While we run campaigns, we monitor players’ habits and devise better strategies to improve the level of engagement during gameplay.
We found two distinctive behaviours among our players while running these promotional campaigns. Below is a broad summary of some of the most common player habits;
We concluded that promotional campaigns are very effective in building brand loyalty especially when combined with a loyalty feature. With many great slot providers in the market, it is a difficult task to maintain a high level of loyalty from players. Our Rad+ loyalty system is developed to bridge the gap between players and our brands. The exposure of slot brands depends mainly on the operators and their platform layout as a supplier you need to do what you can to gain the extra exposure needed.
It is a constant challenge for the smaller game developer to compete against the bigger brands for the player’s attention. Game developers race to produce new engaging game mechanics and marketing gimmicks to improve brand loyalty and retention rates. As the industry develops and matures, we can see that more sophisticated promotional campaigns will be necessary to “win” players over to your product.
19 August 2020
Through Rad+ loyalty system, we get to understand our players better.Read
2 August 2019
Players wil be updated on upcoming titles, promotional offers, personal achievements, and engagement tips all in one place.Read
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