• This Privacy Policy (“Policy”) sets out how we collect, process and store any information that you provide us when using the website Genesis Affiliates Limited, including subpages (“Website”) and/or using any other services provided by us (“Services”).
  • We are committed to ensuring that your privacy is consistently and effectively protected. Should you provide any information by which you can be identified while using the Website and/or the Services, then you can rest assured that it will only be used in accordance with this Policy.
    This Policy applies where we are acting as a data controller with respect to the information pertaining to Website visitors and Services users; therefore, this Policy determines the purposes and means of the processing of the information provided.
  • By using our Website and/or Services, you are consenting to the use of your information in the manner set out in this Policy.
    Please take some time to read this Policy and make sure you accept and consent to our use and disclosure of your information prior to using our Websites and/or Services.

What personal information do we collect about you and why do we do so?

There are various sources from where we obtain this information, among which there are the following three sources:
The information you provide us with when filling a form on our Website: This would include your personal details such as name, email address, etcetera. This information is obtained through its voluntary submission to our system and may be processed for the purposes of answering your queries on our Website and/or Services, operating our Website, providing our Services, ensuring the security of our Website and Services, maintaining back-ups of our databases and communicating with you. The legal basis for this processing is your consent.
The information we obtain from your use of our Website and/or Services: This includes which games you are interested in, which content you view, search enquiries, your dynamic IP address, browser type and version, operating system, referral source, length of visit, page views and website navigation paths, as well as information about the timing, frequency and pattern of your use of our Websites and/or Services. This usage data may be processed for the purposes of analysing the use of the website and services. The legal basis for this processing is monitoring and improving our website and services.
Cookies: These are small files with a number of characters sent to your device when you access the Website and/or use our Services. Please refer to the section related to cookies below in this Policy for detailed information on the cookies we use and how to opt-out from them.
Records: we may keep correspondence from you to us for record-keeping purposes and/or process your personal information set out herein in order to satisfy our legal obligations, or where we have a legitimate reason for doing so in accordance with this Policy.
We may process any of your personal information identified in this Policy where necessary for the establishment, exercise or defence of legal claims, whether in court proceedings or in an administrative or out-of-court procedure. The legal basis for this processing is the protection and assertion of our legal rights, your legal rights and the legal rights of others.

Who do we share your personal information with?

We may disclose your personal information to any member of our group of companies (this means our subsidiaries/sister companies, our ultimate holding company and all its subsidiaries) insofar as reasonably necessary for the purposes, and on the legal basis, set out in this Policy.
We may disclose your personal information to our professional advisers so long as it is reasonably necessary for the purposes of managing risks, obtaining professional advice, or the establishment, exercise or defence of legal claims, whether in court proceedings or in an administrative or out-of-court procedure.
In addition to the specific disclosures identified in this section, we may disclose your personal information where such disclosure is necessary for compliance with a legal obligation to which we are subject, or in order to protect your vital interests or the vital interests of another natural person. We may also disclose your personal information where such disclosure is necessary for the establishment, exercise or defence of legal claims, whether in court proceedings or in an administrative or out-of-court procedure.

Will we transfer your personal information outside the EEA?

Should we transfer your personal information to any country outside the EEA (given that our suppliers might have their servers located outside of the EEA and/or have staff operating outside the EEA), such transfer will be protected by making use of standard data protection clauses adopted and/or approved by the European Commission, and by requiring from our contractors proof that they have the necessary safeguard mechanisms in place to protect your data in accordance with the present policy.

How long do we store your data for?

We ensure that any of your personal data we process for any purpose or purposes shall not be kept for longer than 30 days for that purpose or those purposes. We may retain your personal data where such retention is necessary to comply with a legal obligation to which we are subject, or in order to protect your vital interests or the vital interests of another natural person. We may also keep derivatives of your information for business analytics purposes where no automated decision-making is involved.

Cookies policy

What are cookies?
We use cookies and similar technologies to help us understand how people use our Website and/or Services so that we can keep improving them.

  • A cookie is a file containing an identifier (a string of letters and numbers) that is sent by a web server to a web browser and is stored by the browser. The identifier is then sent back to the server each time the browser requests a page from the server.
  • Cookies do not typically contain any information that personally identifies a user, but personal information that we store about you may be linked to the information stored in and obtained from cookies.
  • Cookies we can make use of:
    We use the following cookies for the following purposes:
  • Cookie Disclaimer Accepted: to store your consent to and your preferences in relation to the use of cookies more generally.
  • Cookies used by our service providers:
    In addition to our own cookies, we work with various reputable companies to help us analyse how the Websites and/or the Services are used, and to optimise our Website and Services to deliver the best possible experience.

We use Google Analytics to analyse the use of our Website and Services. Google Analytics gains information about websites use through cookies. The information gathered relating to our Website and/or Services is used to create reports about the use of our Website and/or Services.

The Google Analytics cookies we use are the following:

Further information may be found here:

(https://support.google.com/analytics/answer/6004245), including a link to Google’s privacy policy (https://policies.google.com/privacy?hl=en ).

How to opt-our from cookies:
Browsers usually allow you to refuse to accept cookies and to delete cookies. The possibility to do so depends on the browser, and its version. However, obtaining up-to-date information with regard to blocking and deleting cookies can be done through the following links:

(a)    https://support.google.com/chrome/answer/95647?hl=en (Chrome);

(b)    https://support.mozilla.org/en-US/kb/enable-and-disable-cookies-website-preferences (Firefox);

(c)    https://support.microsoft.com/en-gb/help/17442/windows-internet-explorer-delete-manage-cookies (Internet Explorer);

(e)    https://support.apple.com/guide/safari/manage-cookies-and-website-data-sfri11471/mac (Mac)

Please note that blocking all cookies will have a negative impact upon the usability of many websites and if you block cookies, you will not be able to use all the features on our Website and/or Services.

Consent to Cookies
We have done and will continue doing our best to provide you with clear and comprehensive information about our use of cookies. If you choose to use the Website and/or our Services without blocking or disabling cookies or opting out of these technologies (as described above), you will indicate your consent to our use of these cookies and to our use (in accordance with this Policy) of any personal information that we collect using these technologies. If you do not consent to the use of these technologies, please be sure to block or disable them using your browser settings, the opt-out links above, or the settings on your mobile device.


We may update this Policy from time to time by publishing a new version on our Website. You should check this page occasionally to ensure you are comfortable with any changes to this policy.

Your Rights

In this Section, we have elucidated the main rights that you have under Data Protection Law. This is just an illustrative list and it is not intended to be exhaustive. Therefore, you should read the relevant laws and guidance from the regulatory authorities for a full explanation of these rights and related scope.

Your principal rights under the Data Protection Law are:

the right to access;
the right to rectification;
the right to erasure;
the right to restrict processing;
the right to object to processing;
the right to data portability;
the right to complain to a supervisory authority; and
the right to withdraw consent.

You have the right to confirmation as to whether or not we process your personal information and, where we do, access to the personal information, together with some additional information. That additional information includes details of the purposes of the processing, the categories of personal information concerned and the recipients of the personal data. We will supply to you a copy of your personal information. The first copy will be provided free of charge, but additional copies may be subject to a reasonable fee.

Should your personal data be inaccurate you have the right to rectification and, taking into account the purposes of the processing, to have any incomplete personal information about you properly completed.

In some circumstances you have the right to the erasure of your personal information without undue delay. Those circumstances include situations where: personal information is no longer necessary in relation to the purposes for which they were collected or otherwise processed; you withdraw consent to consent-based processing; you object to the processing under certain rules of applicable data protection laws; the processing is for direct marketing purposes; and the personal information has been unlawfully processed. That said, please be aware that general exclusions might apply, including but not limited to, where the processing is necessary to: compliance with a legal obligation; or the establishment, exercise or defence of legal claims.
In some circumstances you can exercise the right to restrict the processing of your personal information. Those circumstances include but are not limited to: processing when unlawful but you oppose erasure; when we no longer need the personal information for the purposes of our processing, but you ask for personal information for the establishment, exercise or defence of legal claims; and you have objected to processing, pending the verification of that objection. Where processing has been restricted on this basis, we may continue to store your personal information. However, we will only otherwise process it: with your consent; for the establishment, exercise or defence of legal claims; for the protection of the rights of another natural or legal person; or for reasons of important public interest.

You have the right to object to our processing of your personal information for direct marketing purposes (including profiling for direct marketing purposes). If you make such an objection, we will cease to process your personal information for this purpose.

To the extent that the legal basis for our processing of your personal information is:
consent; or
that the processing is necessary for the performance of a contract to which you are party or in order to take steps at your request prior to entering into a contract, and such processing is carried out by automated means,
you have the right to receive your personal information from us in a structured, commonly used and machine-readable format so long as it does not affect the rights and freedoms of others.

If you consider that our processing of your personal information infringes data protection laws, you have a legal right to lodge a complaint with a supervisory authority responsible for data protection. You may do so in the EU member state of your habitual residence, your place of work or the place of the alleged infringement.
To the extent that the legal basis for our processing of your personal information is consent, you have the right to withdraw that consent at any time. Withdrawal will not affect the lawfulness of processing before the withdrawal.

You may exercise any of your rights in relation to your personal data by emailing privacy@gen-game.com


We employ security measures to protect your information from access by unauthorized persons and to prevent unlawful processing, accidental loss, destruction and damage. We make use of state-of-the-art security mechanisms, including encryption when transferring sensitive information across the internet.

As the security of some communications via the internet is not completely secure, we are not in a position to guarantee the security of any information disclosed through your internet connection.
Therefore, you accept the intrinsic security implications using the internet and Genesis Software International Limitedwill accept no liability for any direct, consequential, incidental, indirect, or punitive losses or damages arising out of such an occurrence.

While we do our part, you should also take personal steps to safeguard the security of your information both physically and electronically by following common best practice procedures such as:

Running Anti-Virus software and keeping it up to date;
Applying operating systems, web browsers and other security updates;
Ensuring your laptop or other device is not left unattended whilst logged into our website;
Using strong passwords for all services/logins.

Contact Us

If you have any queries or requests in respect of this Policy, e.g. to unsubscribe from receiving marketing information or to request details of the information we hold about you, you should contact us by email at privacy@gen-game.com

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